Canadian Blood Services IMC Essay Example for Free

Canadian Blood Services IMC Essay INTRODUCTION â€Å"Oscar Wilde once said that youth is wasted on the young. But investing in the future, the leaders of tomorrow, is more than just good business sense – it’s a necessity for survival and success† – Dr. Graham Sher, CEO of Canadian Blood Services (Pulse Magazine, 2012). Canadian Blood Services is a not-for-profit organization that operates across Canada, excluding Quebec. The objective of Canadian Blood Services is to encourage and receive blood donations through safe and secure methods to help Canadians who need blood transfusions (Canadian Blood Services, 2013). There is an increasing need for blood and blood donations across Canada. Of the current Canadian population, â€Å"the baby boomer generation remains the most loyal in terms of donating blood, while younger generations are significantly less likely to donate on a frequent basis† (Renwick-Shields, 2013). As the baby boomers age, Canadian Blood Services must find new ways to reach the younger generations, including the fastest growing segment, the Millennials. PROBLEM IDENTIFICATION How can Canadian Blood Services increase the number of BC Millennial whole blood donors by 20,000 by March 31, 2015? The target number of donors is based on the previous years’ statistics of Millennial donations (age 17-34), according the Canadian Blood Services data provided (Bird, 2014a). The target number is a percentage of half the total Millennial population of BC in 2012, as typically only half the population is eligible to donate (Renwick-Shields, 2013). The problem statement is specific to BC as a test market. The timeline is based on Canadian Blood Services’ fiscal year, beginning April 1, 2014 and ending March 31, 2015. KEY FINDINGS According to Canadian Blood Services, on average, every 60 seconds, someone in Canada requires blood or a blood product (2013). The demand for blood is not subsiding, increasing at a steady rate of 2% per year (Canadian Blood Services, 2013). To be an eligible donor, volunteers must meet many stringent requirements, including a minimum age of 17, sufficient levels of iron and hemoglobin in blood, and disclosure of health and travel history.

Terry Tempest Williams’ Refuge Essay -- Terry Williams Refuge Essays

Terry Tempest Williams’ Refuge Adaptation is the source and story of a species’ survival. Human beings’ journey across and habitation of the earth’s surfaces demanded resilience to change. As a result each race is a product of the land in which they inhabited. We have grown with the land. Our physical traits tie us to a particular region, a particular place, but what of our emotions? Are they another link to our homelands or do they orphan us, forcing us to seek refuge? Terry Tempest Williams’ Refuge, is the story of her adaptation to change, her struggle to weather changes. The emotional maturity of her relationship with the Great Salt Lake is a subset of her wider community’s relationship to their homeland. This emotional separation from the land is characteristic of modern societies, not the archaic ones. For a Native American tribe like the Sevier-Fremont, the land is ---. In order to successful adapt to the changes in her life, Williams combines the present day idea of owner ship of the land with the Sevier-Fremont people’s example of reaction to changes in the land to form the skills necessary for her survival. In 1982 the Great Salt Lake had begun to rise once more and Williams’ mother’s cancer had returned. As naturalist-in-residence at the Utah Museum of Natural History, she was interested in the effect this rise in the lake would have on the Bear River Migratory Bird Refuge as well as the measures implemented by the state to control this unprecedented rise. The Great Salt Lake preserved many of Williams’ childhood memories in its briny waters. Its rising waters threatened to destroy everything that had grown from it and depended on its stability. Williams believed that left on its own the lake would right itself. ... ...d and selflessly relinquishes her mother to death. She comes to realize the cycles involved in life and enters a new relationship with her mother and the Great Basin. Her mother although she’s dead is always with her and the Great Basin has now become her home. In an act of civil disobedience Williams goes to protest at a testing site armed with her pen and paper. Wlliams shows her understanding of the natural cycle of death by leaving an injured bird she could have saved to be with her dying mother. Terry Tempest Williams’ Refuge is an illustration of human beings deteriorated relationship with nature. Nature is no longer our life source but something for us to own and control. Although we might recognize its life giving potential we do not see it as part of ourselves in that whether we were molded from its clay or evolved from bacteria. We grew from the earth. Terry Tempest Williams’ Refuge Essay -- Terry Williams Refuge Essays Terry Tempest Williams’ Refuge Adaptation is the source and story of a species’ survival. Human beings’ journey across and habitation of the earth’s surfaces demanded resilience to change. As a result each race is a product of the land in which they inhabited. We have grown with the land. Our physical traits tie us to a particular region, a particular place, but what of our emotions? Are they another link to our homelands or do they orphan us, forcing us to seek refuge? Terry Tempest Williams’ Refuge, is the story of her adaptation to change, her struggle to weather changes. The emotional maturity of her relationship with the Great Salt Lake is a subset of her wider community’s relationship to their homeland. This emotional separation from the land is characteristic of modern societies, not the archaic ones. For a Native American tribe like the Sevier-Fremont, the land is ---. In order to successful adapt to the changes in her life, Williams combines the present day idea of owner ship of the land with the Sevier-Fremont people’s example of reaction to changes in the land to form the skills necessary for her survival. In 1982 the Great Salt Lake had begun to rise once more and Williams’ mother’s cancer had returned. As naturalist-in-residence at the Utah Museum of Natural History, she was interested in the effect this rise in the lake would have on the Bear River Migratory Bird Refuge as well as the measures implemented by the state to control this unprecedented rise. The Great Salt Lake preserved many of Williams’ childhood memories in its briny waters. Its rising waters threatened to destroy everything that had grown from it and depended on its stability. Williams believed that left on its own the lake would right itself. ... ...d and selflessly relinquishes her mother to death. She comes to realize the cycles involved in life and enters a new relationship with her mother and the Great Basin. Her mother although she’s dead is always with her and the Great Basin has now become her home. In an act of civil disobedience Williams goes to protest at a testing site armed with her pen and paper. Wlliams shows her understanding of the natural cycle of death by leaving an injured bird she could have saved to be with her dying mother. Terry Tempest Williams’ Refuge is an illustration of human beings deteriorated relationship with nature. Nature is no longer our life source but something for us to own and control. Although we might recognize its life giving potential we do not see it as part of ourselves in that whether we were molded from its clay or evolved from bacteria. We grew from the earth.

Diversity ANZ Bank Essay

After analysing the ANZ diversity policy, I have identified two key business objectives they are trying to pursue. The first being the ageing population within Australia and the second being an international expansion into Asian economies. Ageing Population: Statistics show that Australia has an increasing population of seniors from the age of 50 and over. It is estimated to increase to 57% of the customer population by 2021, making it a large and therefore important market segment for the business overall. With this in mind, ANZ have implemented strategies within their diversity policy that will enable them to better understand the ageing demographic and attend to their specific financial needs. By integrating mature age workers within their culture, ANZ are able to retain certain skills and experiences from older employees that the younger employees may not yet have. This provides ANZ with a great advantage by being able to effectively communicate with senior customers and increasing their overall customer base. Furthermore, they have implemented the Career Extension Policy that enables senior employees to keep working on a Part-Time basis, focussing on their senior customer base. To coincide with this policy they have developed a Retirement Banking Specialist Program that provides extensive training for these employees about the 55+ customer demographic and their specific needs. International Expansion (The Asian Century) ANZ’s approach to cultural and ethnic diversity can be directly linked to their segmented markets throughout Australia, New Zealand & Asia – with the Asian economies being the primary focus of attention. The need to expand into the Asian market is a big step for Australian banks, such as ANZ, as reports suggest that the overall Asian output has doubled in just under 60 years. Reports also suggest that this is set to continue well into the  future, presenting huge opportunities for Australian business. By encouraging employees with various ethinicities into senior type roles, they are able to integrate a lot easier within a certain culture which will in turn enable them to better undertstand the people and the market. A policy ANZ have put in place that supports the Asian market integration is the AsianLink Taskforce. This is designed to provide a capable workforce to help advocate the development of an Asian capable workforce, accelerate Asia focused strategies, invest in developing Asia capabilities and also to better educate about the Asian century. Age – Ageing population By employing mature age workers and implementing the Career Extension Program and Retirment Banking Specialist Program, ANZ have been able to gain a competitive advantage over other banks that will allow them to effectively communicate and engage with their senior target market by providing them with the right economic advice to suit their current stage of life. Furthermore, by retaining mature age workers within the company culture, through the extension program, they are minimising staff turnover and retaining their skills by not replacing them with other staff. Cultural Background & Ethnicity As mentioned earlier, ANZ’s cultural & ethnic diversity approach provides them with various benefits that allows them to easier integrate into new markets and cultures, such as the Asian economies mentioned. It’s not only about having a diverse workplace culture, but it is about also promoting people with different cultural backgrounds into senior management type roles to esnure the appropriate leadership is implemented within a specific culture. Recognizing and valuing the diversity of employees within an institution is very crucial. The reason being is that different employees from different areas of the world have different talents and skills which they naturally bring to the table. These differences provide ANZ with a strong and diverse team which gears the operations of the institution in the right direction. As an ANZ customer, I witness this first hand every single time I walk into one of their branches. I truly believe they are doing a great job in creating a diverse workplace. I believe that ANZ’s diversity policy is a good example of how a policy should be structured. It is easily laid out and the sub headings are easy to navigate through to find the desired information someone maybe looking for. It endevours to target a range of key issues that create a diverse workplace that coincides with organisational goals, and provides specific policies and measures that will enbable them to achieve these. †¢Well structured with an easy flow througout navigation. This refers to the actual design of the website. †¢Professionaly written and easy to understand. †¢A continually evolving connection throughout the document. By this I mean that as you navigate through the policies, they naturally seem to coincide with one another, and the measures in place throughout. This can be related to the structure and flow (design of website too), but focussing on the evolvement of policies and measures as you continue to click through the document. †¢Some very forward thinking policies and measures. †¢A complete document with more than enough information for the general public to understand their goals and plans of action. †¢Direct point of contact to Corporate Affairs, providing the general public with a name and address for mail enquiries as well as a direct phone number to this person. Also has a feedback email account and a link to general enquiries. †¢Subscription service to keep up-to-date with all sustainablity and diversity policies. †¢Compared to the other 3 big banks, the ANZ website looks very outdated and almost incorporates a ‘90’s’ style vibe. It is well structured but does lack a modern approach. †¢Social Media hyperlinks look outdated and are not as prominent compared to the other big bank wesbites. I feel ANZ are not  embracing social media enough, which has been proven (especially for banks) to be a successful integration amongst the general public. Also, compared to the other banks Facebook pages, ANZ has the least amount of likes and followers – by a siginificant number. I would highly recommend ANZ do a website overhaul in terms of making it look more modern and culturally fitting as this current wesbite comes across too formal and not engaging enough to the general public. However, I would not change the overall structure as it is quite creative. I would also recommend they make their social media links more prominent on the website to further embrace the modern culture. Overall, ANZ’s diversity policy can be considered very effective. They have really embraced diversity within their organisation’s culture and have set benchmarks in doing so. For example, their inclusivity of sexual orientation within their policy and support for the LGBTI (Lesbian, Gay, Bisexual, Transgender & Intesrex) community is unparallel to any other organisation I have researched. They work closely with a not-for-profit organisation called ‘Pride in Diversity’ that provides Australian organisations with key information in achieving an inclusive policy with the LGBTI community. As well as this, they complete the Australian Workplace Equality Index which helps them gather results to further support their LGBTI agenda. The Australian Workplace Equality Index is considered to be the only external benchmark for inclusivity of the LGBTI community. ANZ have also got an excellent program in place for recruiting and providing opportunities for Indigenous employees through their Indigenous Action Plan. This is a strategic goal for the company, as well as a chance to provide underpriveleged Indegenous Australians with an opportunity for employment. To ensure that the policy is being adhered to, and that targets are being achieved, it is monitored by an Advisory Group, which is part of ANZ’s Australian Division Advisory Council. The group ensures that the objectives are relevant and are being achieved. As a result of these actions, ANZ have been able to employ and retain many Indigenous Australians within their workforce and maintain the organisation’s diversity. The results for 2013 indicate that a total of 93 Indigenous Australians were given traineeship  roles, with a total of 58 being recruited as employees of the organisation.

Teen Suicide Essays - 1064 Words

Each year, thousands of children are dying, not from cancer, getting shot, or car accidents, but by their own hands. They make the choice to take their lives; they commit suicide. To begin, what is â€Å"Suicide†? According to the Merriam Webster Dictionary, suicide is the act or instance of taking one’s own life voluntarily and intentionally. The number of teenagers who take their lives is rapidly increasing each year. Teen suicide is escalating out of control and no one seems to realize just how severe the issue has become. Every day and average of 18 young Americans end their lives, one every 90 minutes. The National Institute of Mental Health believes that as many as 50-150 suicides are attempted for each one that is completed , meaning†¦show more content†¦Sexual and physical abuse are also contributing causes to the teen suicide epidemic. From these types of abuse usually depression and other psychological disorders form, making the risk of these youth co mmitting suicide very high. Family support is important as well, â€Å"A Teen with an adequate support network of friends, family, and religious affiliations, peer groups or extracurricular activities may have an outlet to deal with everyday frustrations, but many teen’s don’t believe they have that, and feel disconnected and isolated from family and friends. These teens have an increased risk for suicide† (kidsHealth.org). Additionally the issue of sexuality and an unsupportive family or peer group is also detrimental to the teen’s psyche and plays a major role in teen suicide. Lastly, sudden trauma in a teen’s life is very influential on a suicide decision. The loss of a parent, sibling, or loved one can cause the teen to react by committing or attempting suicide. Teenagers are more at risk because they are in a stage of growth in their lives, and thus the depression or trauma can create a feeling of isolation in their mind. In most cases there a re ways to detect when a person is planning to commit suicide before they actually carry it out. Teen suicide can be prevented when the warning signs are recognized early on. It is stated in many studies that teen suicide attempts have been preceded by clear warningShow MoreRelatedTeen Suicide And Suicide1145 Words   |  5 Pagesthem? Today suicide is one of the most prevalent causes of death for teenagers in the United states. The suicide rates for teens are astronomical. Writer Stephanie Pappas mentions teen suicide rates in her article Suicide: Statistics, Warning Signs and Prevention. In the article, Pappas writes â€Å"In 2015, suicide was the second leading cause of death in people 15 to 34 years of age and third leading cause of death in children aged 10 to 14, according to the CDC.’’ (Stephanie Pappas, Suicide: StatisticsRead MoreTeen Suicide1182 Words   |  5 Pagesexperiencing loneliness, happiness and unconditional love. If life should be cherished why end it so soon? Suicide the most common way to get out of any hard situation that life throws at you. What exactly is the meaning of the word suicide? Well suicide is the act or an instance of taking ones own life voluntarily and intentionally especially by a person of years of discretion and of sound mind. Teens end their life so soon for number of reasons, like depression from a bad relationship, family problemsRead MoreTeen Suicide And Teenage Suicide1357 Words   |  6 Pagestake a more proactive step to prevent teen suicide by giving their students and staff more of an education. For example the Ontario Shores Mental Health Science wants schools to be more aware also; â€Å"Last week the Durham school boards announced a new curriculum to teach teachers about mental illness in youth, funded by the Ontario Shores Centre for Mental Health Sciences in Whitby.† ( Scallan and Chantaie). A town in Ontario brought this issue of teen suicide up to the school board. The school boardRead MoreTeen Suicide And Teenage Suicide1371 Words   |  6 PagesGutierrez Concepcion Gutierrez-Yanez Mrs. Gallos English 3 Honors April 6, 2017 Teen Suicide Brandy Vela, an eighteen-year-old high school student, committed suicide right in front of her family. Due to all the bullying over her weight, and especially in social media, she pulled the trigger and ended her life. It is said that her sister had heard a noisy disturbance and when she went upstairs to her sister’s room, she found Vela holding a gun pointing at her chest. â€Å"She is just crying and cryingRead MoreThe Issue Of Teen Suicide1715 Words   |  7 Pagescommit suicide? What’s the first thing you would do? Scream? Cry? Help? Many people wish they had helped their friend after they commit suicide. Being the victim is scary, being the witness is scarier, and being the bystander is the scariest. Suicide has been a problem for a very long time. It can be caused by stress,anxiety, bullying, and mental illnesses. Teen suicide is a huge problem because there are so many situations that can stress you out and just make you give up, especially as a teen. AlmostRead MoreAn Essay on Teen Suicide798 Words   |  4 PagesTeen suicide My essay is on teen suicide there are a lot of suicides that happen in the U.S they are caused from being bullied also it can caused by being depressed. There is also a high increase of suicides for people who take antidepressants. All this information is true based on the sites below. 1) http://www.findingdulcinea.com/news/health/September-October-08/Teen-Suicide-Rate-Worries-Mental-Health-Experts.html 2) http://articles.latimes.com/2013/oct/20/nation/la-na-nn-funeral-illinois-teen-suicide-bullying-20131020Read MoreTeen Suicide Essay605 Words   |  3 PagesDaneshia Alberty Campbell EnglishIII-7 11 February, 2011 Teen Suicide Essay Teen suicide is one of the fastest killers for young teenagers. Every year thousands of teens die in the United States. There are many different reasons of why young teens commit suicide. Family issues, low self-esteem, and bullying are three of the many leading factors towards suicide for teens. Problems at home can cause a teenager to take their lives. Abuse in the home of the teenager can most often establish aRead MoreThe Problem Of Teen Suicide1609 Words   |  7 PagesTeen suicide is one of the largest problems facing America at the moment, and it will only become worse if the country does not come up with a solution. â€Å"According to the American Psychiatric Association, suicide is the third leading cause of death for young people between eleven and eighteen years of age (Teen Suicide).† American families can not keep losing sons and daughters to this entirely preventable epidemic. The largest issue with teen suicide is that Americans are using largely outdatedRead MoreTeen Suicide Essay881 Words   |  4 PagesTeen Suicide Suicide is a growing problem in American culture. Sadly, teens are affected the most. Teen suicide is increasing rapidly. â€Å"About 5,000 teens in the United States kill themselves each year† (Peacock, 4). Suicide among teens is a serious and devastating crisis. More teens are taking their lives today than ever before. Teen suicide does not affect one specific type of teen; it affects any type of teen. There are a variety of reasons teens resort to committing suicide. Many people are workingRead MoreEssay On Teen Suicide1235 Words   |  5 Pages† offer little comfort, and even less hope to those considering suicide. Amongst U.S teens, suicide is the 2nd leading cause of death more so than cancer, AIDS, chronic drug use, and heart disease combined. Common risk factors are bullying in school, history of sexual abuse, alcohol, and drug addiction, along with a history of mental illness in the family. There is also a direct correlation between socioeconomic status and su icide in urban, and remote areas. Factors such as social deprivation,